← Back to Home

Terms and Conditions

Last updated: July 14, 2026

Please read these Terms and Conditions ("Terms", "Terms and Conditions") carefully before using any Myly products, applications, and the www.thecrowsltd.com website (collectively, the "Service") operated by The Crows Ltd ("us", "we", or "our").

1. Company Information

Legal company name: The Crows Ltd
Company registration number: 16789304
Registered office: 124 City Road, London, EC1V 2NX, United Kingdom
Contact / Support email: thecrowsltd@myly.watch
Website: www.thecrowsltd.com

2. Definitions

3. Acceptance of Terms

By visiting the website, purchasing a product, creating an account, downloading the app, or using any of our products or services, you agree to be bound by these Terms and Conditions. If you disagree with any part of the terms, you may not access the Service.

4. Eligibility

To use our Services or make a purchase, you must be at least 18 years of age, or 13+ with explicit parental or guardian consent. By using the Services, you represent and warrant that you meet these requirements.

5. Product Description & Differences

Because Myly is currently in a pre-order and ongoing development phase, it is crucial to note that the product is a prototype transitioning to final manufacture. By pre-ordering, you explicitly acknowledge and agree that:

6. Orders, Pre-Orders, and Pledges

All orders placed via our Website are considered offers to purchase. We reserve the right to accept or reject any order at our discretion.

7. Pricing

All prices displayed (e.g., £225 for the Myly Band) are in GBP (£). Pricing includes VAT where applicable. Shipping is currently listed as free worldwide, but import duties, local taxes, or customs fees remain the sole responsibility of the Customer. We reserve the right to correct pricing mistakes and modify prices or promotions at any time without prior notice.

8. Payment

We accept major credit/debit cards, Apple Pay, and Google Pay processed securely via Stripe. Payment (or a valid payment authorization) is taken at the time you place your pre-order or pledge. If a payment fails or is suspected of fraud, we reserve the right to cancel the order immediately.

9. Shipping Policy

The first batch of Myly will begin production immediately after reaching our 400 Pre-Order threshold. We currently estimate initial shipments to begin rolling out by September 2026.

This is an estimated timeline, not a guaranteed delivery date. Production and shipping may be delayed due to manufacturing processes, component shortages, supply chain constraints, or other unforeseen factors. By pre-ordering, you acknowledge and agree that delays do not constitute a breach of contract and do not entitle you to a refund or claim.

All pre-orders will be shipped using a carrier at our sole discretion. We do not guarantee the provision of tracking details or shipping insurance. Once the product is dispatched to the carrier, we accept no liability for delayed deliveries, lost parcels, damage in transit, or delivery failures resulting from incorrect addresses provided by the User. Additionally, if a package is returned to us, abandoned, or destroyed by the courier because you refuse to pay applicable customs, duties, or import taxes, you will not be entitled to any refund for the hardware or shipping costs.

10. Risk and Ownership

Ownership of the goods, and the risk of loss or damage, transfers to you once full payment has been received and the goods are delivered to your specified shipping address.

11. Returns

Because the product is funded directly by pre-order pledges, funds are allocated immediately to manufacturing once the threshold is met. Therefore, we do not accept 'change of mind' cancellations prior to dispatch. Once delivered, all sales are final except where mandatory statutory consumer rights apply. If you receive a damaged or defective product, please refer to our 1-Year Hardware Warranty. Returned products must meet our strictly enforced return conditions. Please contact support to initiate a warranty replacement or return process where legally applicable.

12. Right to Cancel

Under UK distance selling regulations, consumers generally have a 14-day cooling-off period from the date of receiving the goods to cancel their order. Exceptions apply to personalised goods, unsealed software, or opened hygiene-sealed items. For health and hygiene reasons, the Myly Band is dispatched in sealed packaging. Your right to cancel and return the product for a 'change of mind' refund is immediately voided if this seal is broken or the packaging is opened.

13. Warranty

The Myly Band includes a 1-Year Hardware Warranty covering manufacturing defects and hardware failures within your first 12 months of use. If your Myly arrives with manufacturing defects or experiences hardware failure within the first year, we will replace it expedited and free of charge. Exclusions: This warranty does not cover accidental damage, liquid damage, general wear and tear, misuse, unauthorized repairs, or use of modified software/firmware.

14. Product Safety

Users must follow all provided safety instructions. Stop using the Watch immediately if skin irritation occurs. Keep the device and chargers away from young children. Follow charging precautions, avoid overheating the device, and do not use damaged chargers or cables.

15. Medical Disclaimer

CRITICAL: The Services, including any Myly products, devices, or applications, are NOT medical equipment, diagnostic equipment, or healthcare treatments. They do not provide professional healthcare advice. Any health, aura, or psychological metrics provided are for informational and self-improvement purposes only.

16. Fitness Disclaimer

Any exercise or lifestyle recommendations delivered via Myly should not replace the advice of a qualified medical, psychological, or fitness professional. Participate at your own risk.

17. Battery Disclaimer

All lithium-ion batteries degrade over time. The lifespan of the Watch battery varies based on usage, charging habits, active features, and exposure to extreme temperatures.

18. Water Resistance

The Myly Band is splash resistant. It is designed to withstand light rain and sweat. It is NOT suitable for swimming, diving, showering, or prolonged submersion in water. Liquid damage is not covered under warranty.

19. Software Updates

To ensure optimal performance, we may push software updates automatically. We reserve the right to change features, improve performance, and remove obsolete features or compatibility at any time without notice.

20. Companion App

The Myly App requires an active internet connection and a compatible iOS or Android smartphone. The app will receive regular updates, and we may eventually stop supporting older operating systems or devices.

21. Account Registration

You must provide accurate information when registering an Account. You are entirely responsible for maintaining the confidentiality of your password and account security. We reserve the right to terminate accounts that violate these terms or remain inactive. Because physical Myly products may rely on the App, if your Account is suspended or permanently banned for violating our Behaviour Rules or these Terms, your hardware may lose functionality. You explicitly acknowledge and agree that banning your digital Account does not entitle you to a refund for any physical device.

22. User Responsibilities

Users agree not to misuse the software, reverse engineer any of our products or the App, attempt to hack or bypass our security measures, abuse our digital services, or upload malware to our ecosystem.

23. AI Features and Prompt Content

Myly may utilize proprietary AI and algorithmic programming to map psychological rhythms and deliver affirmations. You acknowledge that AI may make mistakes, its responses are strictly informational, and AI-generated prompts do not constitute professional or medical advice.

Content Warning & Disclaimer: By using the Service, you understand and acknowledge that you might come across prompts, routines, or affirmations that may feel like they are guilt-tripping you or shaming you for past actions rather than guiding future ones (such as, “I can’t believe I was being so lazy”). Furthermore, the Service may use vague language that doesn't provide an actionable step, it may use mocking or abrasive language that may feel alien or disrespectful, it may use offensive language, or it may try to force you to engage with a negative state you may be trying to overcome. You acknowledge that this approach is an intentional part of the Myly digital discipline experience, and you choose to engage with this content entirely at your own psychological risk.

24. Real-World Engagement and Personal Safety

The Service periodically delivers haptic nudges, digital prompts, or routines that suggest specific physical actions (e.g., "take a deep breath," "close your eyes," "stretch") or social interactions (e.g., "strike up a conversation," "speak your mind"). You explicitly agree that you are solely responsible for exercising common sense, situational awareness, and independent judgment before engaging in any prompted activity.

The Myly ecosystem operates blindly; it cannot assess your physical surroundings, current activities, or social context. Therefore, you must never blindly follow a prompt if it poses a risk to yourself or others. For example:

By using the Service, you assume all risks associated with following its prompts. To the maximum extent permitted by law, you explicitly agree to indemnify and hold harmless The Crows Ltd from any physical injury, accidents, property damage, legal consequences, social altercations (e.g., disputes, embarrassment, or physical altercations resulting from prompted social interactions), or emotional distress that arises directly or indirectly from your choice to execute an action suggested by any Myly products, applications, or services provided by The Crows Ltd.

25. Behaviour Rules

If utilizing any Myly community features, users are strictly prohibited from engaging in harassment, hate speech, sharing illegal content, spamming, or impersonating other users or our staff.

26. User Content

You retain ownership of any data or content you input into the Myly App. By using the Service, you grant us a worldwide, non-exclusive, royalty-free licence to process, store, and display this content solely to provide the Services to you.

Feedback and Unsolicited Ideas: Any feedback, ideas, feature requests, or suggestions (collectively, 'Feedback') you provide to us regarding Myly shall become the sole and exclusive property of The Crows Ltd. We may use, build, publish, or monetize these ideas indefinitely without any obligation, credit, or compensation to you.

27. Intellectual Property

All intellectual property rights related to Myly, including the brand name, logos, software, graphics, firmware, product designs, trademarks, copyrights, and patents, are the exclusive property of The Crows Ltd.

28. Licence

Upon purchase or download, users receive a limited, non-exclusive, non-transferable, and revocable licence to use the Myly software strictly for personal, non-commercial use.

29. Prohibited Uses

You may not engage in reverse engineering, jailbreaking or flashing the firmware, copying our software, scraping our data, engaging in commercial resale of our products without authorization, or modifying the firmware.

30. Third-Party Services

Our ecosystem utilizes third-party services, including Apple (TestFlight/App Store), Google (Play Store/Firebase), and Stripe (Payments). Your use of the Service is also subject to the separate terms and conditions of these respective providers.

31. Subscriptions

If The Crows Ltd introduces premium subscriptions (e.g., Myly Season 2 premium features), specific terms regarding billing cycles, automatic renewals, cancellation policies, refunds, and free trials will be provided prior to purchase.

32. Promotions

We may offer discount codes or promotions. These are subject to specific expiry dates, cannot be combined unless stated otherwise, and may be revoked if we suspect abuse or fraud. Prize draw terms will be provided separately per event.

33. Referral Programme

If a referral programme is active, rewards are issued at our discretion and we reserve the right to void referrals that we deem fraudulent, self-referred, or generated through spam.

34. Affiliate Programme

Affiliate partners are subject to a separate Affiliate Agreement. Violation of brand guidelines will result in immediate termination of affiliate status and forfeiture of pending commissions.

35. Beta Features

Users participating via TestFlight, Google Play Beta, or designated "Beta" toggles acknowledge that these experimental features may contain bugs, undergo rapid changes, or disappear entirely without notice.

36. Availability

We strive for 100% uptime, but our services (including app syncing and AI processing) may occasionally be unavailable due to routine maintenance, server outages, or system upgrades.

37. Limitation of Liability

To the maximum extent permitted by UK law, The Crows Ltd shall not be liable for any indirect loss, lost profits, business interruption, psychological distress (as referenced in Clauses 23 and 24), or lost data resulting from the use or inability to use the Service. We specifically disclaim any liability for claims, damages, or distress resulting from delayed production or shipping of pre-ordered devices. We do not exclude liability for death or personal injury caused by our negligence, fraud, or statutory consumer rights that cannot be legally excluded.

38. Indemnity

Subject to applicable law, you agree to indemnify and hold harmless The Crows Ltd from any claims, damages, or legal fees arising if you misuse our products, violate local laws, or materially breach these Terms.

39. Force Majeure

We shall not be held liable for any failure or delay in performance caused by circumstances beyond our reasonable control, including but not limited to pandemics, wars, floods, strikes, supplier failures, or global shipping disruptions.

40. Product Availability

We reserve the right to discontinue, replace, or upgrade products (e.g., transitioning from Season 1 to Season 2) at any time without continuing support for obsolete hardware indefinitely. Because Myly devices may be IoT devices that rely on our App and cloud servers to operate, they may lose partial or total functionality ('brick') if those digital services are discontinued (End of Life). You acknowledge and agree that no refunds or compensation will be issued if any hardware ceases to function due to the sunsetting of its supporting digital ecosystem.

41. Spare Parts

Due to the sealed, monolithic design of the Myly Band, internal spare parts are not commercially available. Replacements for defective units will be handled entirely via our warranty replacement process.

42. Firmware Changes

The firmware on your Watch will change over time. Features may evolve, be visually redesigned, or be removed based on user data and the progression of the Myly Seasons.

43. Compatibility

While we support major mobile operating systems, we offer no guarantee of compatibility with every existing Android device, every older iPhone model, or third-party accessories.

44. Connectivity

Performance of Bluetooth syncing and app background processes may vary based on your physical location, phone carrier, environmental signal interference, and aggressive OS battery optimization settings.

45. Emergency Services

WARNING: Myly devices are lifestyle products. They cannot make phone calls and are not guaranteed to contact emergency services or function in emergencies.

46. Export Laws

Myly products may not be exported to embargoed or prohibited countries, nor used by individuals sanctioned by the UK or international export controls.

47. Privacy

Your use of our Services is also governed by our Privacy Policy. Please review our Privacy Policy to understand how we collect, use, and protect your data.

48. Cookies

We utilize cookies on our website to enhance user experience and process checkouts. Please review our Cookie Policy (embedded within our Privacy Policy) for details.

49. Accessibility

We are committed to improving accessibility across our digital platforms, while noting that the physical hardware and certain haptic features may require compatible physical capabilities to fully utilize.

50. Changes to Terms

We reserve the right to update these Terms at any time. Material changes will be communicated via email or an in-app notice. Continued use of the Services after updates constitutes acceptance of the new terms where legally appropriate.

51. Severability

If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, the remaining provisions will remain in full force and effect.

52. Entire Agreement

These Terms constitute the entire agreement between you and The Crows Ltd regarding our Service, superseding any prior agreements, except where specific consumer laws provide overriding protections.

53. Waiver

Our failure to enforce any right or provision of these Terms immediately does not constitute a waiver of those rights. We reserve the right to enforce them at a later date.

54. Assignment

Users may not transfer or assign their rights or obligations under these Terms to another party. The Crows Ltd may assign this agreement or any of its rights without restriction (for example, as part of a business sale or merger).

55. Governing Law

These Terms shall be governed and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

56. Jurisdiction

Any disputes arising from these Terms or use of the Services shall be subject to the exclusive jurisdiction of the courts of England and Wales, subject to any mandatory rights consumers may have to bring proceedings in their local UK jurisdictions (e.g., Scotland or Northern Ireland).

57. Contact Information

If you have any questions about these Terms, please contact us:

Support email: thecrowsltd@myly.watch
Business address: 124 City Road, London, EC1V 2NX, United Kingdom
Legal contact: thecrowsltd@myly.watch